BLOG Email & Marketing

Delivery rate = percentage of emails delivered to subscribers (rather than bounce / land in Spam folder).

Engagement Is One Big Step from Closing The Deal

If someone decided to report your message as “spam”, it is very important to remove their address from your lists.

Email still rules when one looks at ROI data in 2014.

Further to our recommendations for more deliverable email marketing, we wanted to share with you some professional secrets and techniques

You put a lot of effort in crafting an attractive newsletter - but to achieve your goal, you need to make sure you reach every subscriber's inbox

We all invest lots of effort and resources in creating great newsletters - but if they fail to reach subscribers’ inbox - what's the point?

Do you promote e-commrce items via email campaigns?

Behind every email address on your list there’s a an individual person

It's hard for a small business out there. As a small business owner, you need to put in double the time with far less workers just to keep up with the big brands